Networking might be a little ambiguous for many people. Some might automatically think of a pyramid scheme. No. Networking is one of the oldest disciplines in expanding one opportunity as an employee, business owner, or investor.
A quick Google search would give you the following definition for Networking. “the action or process of interacting with others to exchange information and develop professional or social contacts.” Simple as that.
But networking is more than just meeting new people, shaking their hands, and exchanging contact cards with them. There is so much more. And you can learn all of that and more by reading these books.
“Never Eat Alone” by Keith Ferrazzi
This book is all about succeeding in life by establishing relationships with the right people with trust and credibility as foundations. Master Networker Keith Ferrazzi gets personal and deep in this book.
Ferrazzi defined the power of relationships in this book and how it defines a line between success and failure. The book is very honest regarding many people not being able to achieve their goals in their lives.
In this book, Ferrazzi gives readers a step-by-step guide on building powerful relationships and having the right inner mindset. You’ll also learn more about Ferrazzi’s life as a son of a cleaning lady and small-town steelworker.
“Superconnector” by Scott Gerber and Ryan Paugh
The full title is “Superconnector: Stop Networking and Start Building Business Relationships That Matter”. Quite the title huh? Scott Gerber and Ryan Paugh are experts when it comes to networking. That is why they decided to ditch networking altogether. The book does not dismiss networking entirely.
It teaches readers a deeper meaning of the networking concept. Just like what Ferrazzi wants to teach people, it is all about building strong relationships.
This book is entirely focused on that idea and fully turns away from the whole networking mindset. The book tells you that you don’t have to have a lot of connections. Instead, you need to build long-lasting partnerships with the right people who can help you with your goals.
This is, of course, a give and take meaning you must have something to offer that is of value for them. That is what super connector is all about and more.
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